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Mukesh Ambani might need a different playbook for Jio moment in AMC business.

In India’s business community, Reliance Industries, owned by Mukesh Ambani, is perhaps the first company that comes to mind when the word “disruption” is used. After all, the conglomerate shook up the telecom industry in the previous decade through aggressive business strategies supported by deep pockets, which led to a decline in tariffs and helped it become one of the largest telecom operators in the world. As a result, the phrase “Jio moment” became a corporate buzzword. According to TRAI data as of April 30, Jio has a market share of 37.9% in India compared to Bharti Airtel’s 32.45%.

Corporate observers are speculating whether this is the Jio moment for the asset management area as Ambani’s Jio Financial and US-based BlackRock, the largest asset manager in the world, partner up to compete against the well-established incumbents in India’s asset management market. Even if Jio BlackRock has enormous potential, replicating Reliance’s success in retail and telecom will take more than just following its lead.

It will be helpful to understand the current structure of India’s asset management market in order to foresee what might be in store, even though the company has not yet disclosed its ambitions for the business. Mutual funds, Alternative Investment Funds (AIFs), and Portfolio Management Services (PMS) are all part of the asset management sector.

Also read, India GDP To Grow 6.3% In FY24, Economic Prospects Brighten: Deloitte

Tough Market for Mukesh Ambani’s Jio:

In terms of asset management, the domestic mutual fund sector is currently the largest of the three, with 43 members handling over Rs44 lakh crore in investor funds. It is a market category that thrives on scale and volume, which makes it appear like Reliance was designed for this environment. However, given that it is dominated by huge banks with established distribution networks throughout the nation, it may also be the most difficult to penetrate.

Even if Reliance has the resources to inject additional cash into the company, it is important to keep in mind that mutual funds are effectively pass-through vehicles with reduced capital requirements. Additionally, the guidelines for acquiring customers are subject to strict regulation. The fees that can be paid to distributors to offer mutual fund products are strictly capped. Additionally, the industry’s appearance is gradually shifting as expenses and plan performance—particularly in equity—take precedence above just brand name.

Data demonstrates that, regardless of ownership, better-managed equities mutual fund schemes with higher returns have been able to draw more inflows recently. Although Jio BlackRock is free to aim for the highest performance rankings, some current mutual funds have shown that combining scale and performance may be difficult. Since low-margin ETF assets are a strength of BlackRock’s in the US markets, it is more likely that the company would concentrate on them.

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