Sharmeen Obaid-Chinoy, the two-time Academy Award-winning filmmaker directed a new video series by bringing Alia Bhatt, Halle Bailey, Julia Roberts, Idris Elba, Annie Lennox, Serena Williams, John Legend, and Gucci CHIME co-founder Salma Hayek Pinauly together to speak out about what equality means to them, as the campaign ushers in a new decade of support for gender equality.
Gucci with co-founders Beyoncé Knowles-Carter and Salma Hayek Pinault, founded the Gucci CHIME campaign, ten years ago today. It was dedicated to advancing gender equality around the world. Gucci hosted a global concert event, The Sound Of Change: Live, on 1st June 2013 at Twickenham Stadium in London, to raise an alarm and call for global change.
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It was the first global concert event to raise funds and awareness for gender equality, and the scale of the concert served as a harbinger for what was to come. Ten years on, Gucci CHIME has raised $21.5 million, which has impacted the lives of 635,000 girls and women globally through more than 500 projects in 92 countries through 185 non-profit partners.
Returning to renew their support for Gucci CHIME and its mission are Salma Hayek Pinault, Florence Welch, Julia Roberts, and John Legend, who participated in the campaign’s launch a decade ago. Newer Gucci faces such as Idris Elba, Julia Garner, Halle Bailey, Alia Bhatt, Serena Williams, and Jodie Turner-Smith join the voices calling for change. CHIME Advisory Board members Tanya Compas and Maryangel Garcia-Ramos, and activists Amanda Nguyen, Vee Kativhu, and Jaha Dukureh, among others, symbolize the brand’s continued commitment to championing the next generation of change.
“While there have been some great advances in gender equality since we founded Chime 10 years ago, there is still a lot of work to be done. It has been incredible for me to have the opportunity to meet people around the world and see firsthand the impact the campaign has had on so many lives. I’m overwhelmed and inspired by how many people want to participate in the change, and I feel very hopeful for the future. It’s really a fight worth having, now, more than ever,” says Gucci CHIME Co-founder Salma Hayek Pinault.
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