Kylie Jenner joins the list of celebrities with their own doll collections named after them. The beauty mogul has teamed up with toy and entertainment company MGA to launch a line of six Bratz dolls modeled after herself, showcasing attires inspired by her personal style and red-carpet looks.
The limited-time Mini Bratz x Kylie Jenner collection is the first time a celebrity has been transformed into one of the Bratz dolls.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” Jenner said in a statement. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”
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The reality star’s doll collections include six two-inch figurines for $10 each. Each capsule features blind packaging “in a foil-wrapped twist on the classic Bratz trapezoid” and has different accessories.
Some of Jenner’s featured looks are her lavender feather Versace look for Met Gala 2019 and a matching purple wig, and her Off-White bridal-inspired look from Met Gala 2022, where she honored the late fashion designer Virgil Abloh. Others include Jenner in a black Mugler high-slit gown for CFDA Fashion Awards 2022, and the dazzling crown and black corset gown she donned for the Mugler Couturissime exhibition opening in New York City last year.
Jasmin Larian on Kylie Jenner’s team up
Bratz creative director Jasmin Larian said that Jenner “truly embodies everything Bratz has stood for since its inception 22 years ago — from being disruptive and rebellious to energetic and expressive.”
Meanwhile, Jenner gifted her whole collection to her daughter Stormi, posting to her Instagram stories of her five-year-old playing with the mini figurines. “Had to get Storm all the minis,” she wrote.
However, not all fans are happy. Some social media users questioned the choice of Jenner as the doll brand’s first celebrity collaborator — and whether the new line accurately represented her skin tone. “Kylie is not that damn dark,” one user tweeted.
Unlike Barbie, Bratz was introduced in the 2000s and grew in popularity due to their ostentatious alt styling, exaggerated features, and inclusive skin tones. They reportedly grossed $2 billion in sales from 2001 to 2006 — the first five years of their inception.
The accessories in the collection include Jenner’s beloved Italian greyhound Norman who has been miniaturized, her convertible in exclusive colors, her oversized lip-shaped phones, and much more.
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