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Launches to look out for if you are a fashion freak!

Fashion month is officially upon us. In between a jam-packed calendar of shows in New York, London, Milan, and Paris for fall/winter 2023.

Fashion month is officially upon us. In between a jam-packed calendar of shows in New York, London, Milan, and Paris for fall/winter 2023, there are also a slew of new launches, collaborations, and store openings, if you’re looking for instant gratification. As we mentally prepare for the weeks ahead, we’ve got exciting things on our to-do lists and in our carts already, from stylist and fashion industry veteran Julia von Boehm’s collaboration with sustainable shoe brand Nomasei to Edie Parker’s (almost) edible cake-inspired accessories and Good American’s new Bosswear collection.

Here are the top fashion launches till now:

  1. JVB x Nomasei Julia von Boehm Collaborates With Nomasei

For its latest collaboration, Nomasei called in the big guns: celebrity stylist and creative director Julia von Boehm, who’s worked with the likes of Gigi Hadid and Nicole Kidman. The sustainable Parisian shoe brand’s best-selling Nono and Trench loafers both get the JVB treatment in multi-colored leather, made using leftover scraps, and hand-placed lead-free Bohemia crystals. Also included? Special dress socks made for mixing and matching. Prepare to look very well-heeled.

2. Edie Parker x The Gemini Bake Edie Parker Partners With The Gemini Bake on Tasty Accessories

The “is it cake?” trend that stormed the internet during the first pandemic summer defined the times—a bit insane, but a perfectly delusional escape from reality. Now, Edie Parker is cake-ifying its coveted acrylic pieces with the help of Samantha Raye of The Gemini Bake, who added her signature retro cake swirls and rosettes to the range, which includes a tabletop lighter. Be careful, because these definitely look good enough to eat.

3. Good American Debuts Bosswear Collection

Talk about an iconic mom-daughter duo: Good American’s Bosswear collection of workwear essentials is back, and this time, co-founder Khloé Kardashian tapped none other than Kris Jenner to co-star in the brand campaign. “When I think of a boss, the only person that comes to mind is my mom,” Kardashian exclusively tells ELLE.com. “Everything about her says ‘boss’—and we had the best time on set.” True to Good American’s ethos, the line includes on-trend, well-fitting pieces in a full size range.

4. Miu Miu and New Balance Release Second Collaboration

It’s hard to think of a brand that defines the zeitgeist quite like Miu Miu. From reinventing sporty classics to designing coveted accessories, the label is on a winning streak. It makes perfect sense, then, that it’s bringing back its much-anticipated, sold-out-in-seconds New Balance collaboration. Having originally debuted on the SS22 runway, the partnership finds its footing once more with a similar color palette, but different materials—this time featuring a faded cognac leather and damaged denim.

5. Frankies Bikinis Teams Up With Victoria’s Secret

 It may be mid-winter, but two It-girl brands have come together to create the swimwear capsule you’ll surely see all summer long. In a collab designed by Frankies Bikinis for Victoria’s Secret, you’ll find one-piece swimsuits, bikinis, and loungewear sets in pastel blue and pink, white, and cute prints perfect for any vacation. Sun’s out, suits out.

So these were the hottest fashion launches from this year till now. Ofcourse there’s a lot to expect ahead and we will keep you updated on the same.



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