Couturier Mayyur Girotra announces the launch of AIKYA, his first luxury pret line, debuting at an exclusive showcase that will kickstart New York Pride 2023 on 2nd June at Āve – Soho NYC.
AIKYA, which means unity, is a fusion of Western silhouettes with Indian embroidery and techniques. The couturier’s expert craft blends a vibrant mix of colors and emotions that represent the LGBTQIA+ community worldwide.
The collection will be showcased amidst historical shots of queer people from India at Āve – Soho. Across the globe, this will be a moment of joy and pride for the South Asian community.
What did Mayyur Girotra say?
Mayyur Girotra, Creative Director says that the collection pushed him out of his comfort zone, saying, “I dedicate a love letter to my LGBTQIA+ family through the lens of my craft. From concept to execution, Google team have been strategic partners in building my vision”.
Pride Month, also known as LGBTQIA+ Pride Month, is observed in June in the US and other countries worldwide. The theme of the NYC Pride this year is ‘Strength in Solidarity’.
It will feature events including the ‘NYC Pride Rally’, ‘Youth Pride’ — a celebration for LGBTQ teens and their friends — and the traditional ‘NYC Pride March’.
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Leaders of Pride at Google and the Indus Google network Employee Resource Groups – collaborated with Mayyur Girotra to stage this landmark event by being a concept partner for runway representation that includes various gender identities and sexual orientations.
Shilpa Maniar, Leader of the Indus Google Network in New York says, “We are excited to partner with Mayyur Girotra showcasing at Ave – W Broadway – NYC to celebrate Pride with the South Asian community to extend the conversation beyond conventional boundaries. We hope this show will leave the audience feeling a sense of connection to the collection.”
With a playful and youthful signature style, the designer features custom-made prints and Kutch embroidery, inspired by Gujarat and Rajasthan, blended harmoniously with Western silhouettes. Also, the actresses like Sara Ali Khan and Sridevi have worn Mayyur Girotra.
Deepika Padukone, Jacqueline Fernandez, Shilpa Shetty, Alia Bhatt, Sonam Kapoor, Virat Kohli, Badshah, and many more. Mayyur Girotra is a designer known for his versatile and unique bridal couture, which has taken center stage in fashion.
The designer eloquently incorporates his deep Indian heritage with creative aesthetics that help cultivate outfits with his signature work including gota, mirror, tilla, and resham work.
