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Step up your sneakers game! Expert-approve tips to keep your kicks fresh

Sneakers have transcended athletic wear, becoming coveted fashion pieces. They’re an extension of your style, a symbol of personal expression, and sometimes, even investments worth cherishing. But like prized possessions, they require proper care to maintain their glory.

Whether you’re a seasoned sneakerhead or a casual enthusiast, the truth is, that neglecting your kicks leads to faded colours, worn-out soles, and that dreaded insole funk. Don’t resign yourself to watching your beloved sneakers crumble!

To help you become a sneaker care pro, we’ve consulted Mandeep Chopra, Founder of Limited Edt, and compiled essential tips:

Your Guide to Sneaker TLC

Regular Rotation & TLC: Don’t relegate your sneakers to the back of the shelf! Regular wear distributes wear and tear. Pair that with proper care for a winning combo.

Shield & Cleanse: Protect your kicks from the elements with a quality repellent spray. For cleaning, ditch the machine and opt for hand care with a damp cloth, toothbrush, and a sneaker-specific cleaner.

Lace Up with Care: Give your laces some love by soaking them in a mix of sneaker cleaner/detergent and water.

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Material Matters

Leather Champions: Treat your leather kicks right with a repellent spray and gentle cleaning with a damp cloth or soft-bristled brush. Skip harsh chemicals!

Canvas Crusaders: Regular hand cleaning with mild soap and water is your friend for canvas or cloth sneakers. Steer clear of the washing machine’s wrath.

Rubber Royalty: Similar cleaning techniques apply to rubber sneakers. Pay extra attention to insole odour prevention with moisture-wicking socks and natural deodorizing sprays.

Do’s & Don’ts:


  • Invest in quality cleaning supplies and tools.;
  • Clean regularly by hand, using the right products for each material.
  • Choose the correct size for optimal comfort and prevent stretching.
  • Store sneakers in a cool, dry place with proper ventilation.


  • Machine wash or dry your sneakers – it’s a recipe for disaster.
  • Ignore insole odour – embrace moisture-wicking socks and natural deodorising solutions.
  • Underestimate the importance of proper storage, sizing, and care routines for each fabric type.

By following these expert tips, you can keep your sneakers looking sharp and feeling comfortable, ensuring they stay in your rotation for longer. So, lace up, get ready to learn, and say goodbye to neglected kicks forever!

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