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Closely monitoring IPL ads for any violation: ASCI

The Advertising Standards Council of India (ASCI) said it is “intently checking” promotions being circulated during the continuous Indian Premier League, for any infringement of rules.

The 2022 version of the cricket competition, which initiated last Saturday, is set to see about ₹4,500 crore worth of publicizing. Last year, the ASCI had gotten eight grumblings about proxy advertisements, copying the brand name and picture of items like liquor.

“We keep on checking the IPL intently for infringement of specific center areas, for example, brand augmentations of liquor brands, gaming and fintech advertisements,” ASCI secretary-general Manisha Kapoor said. Alcobev, gaming and fintech brands have gotten sponsorships either on the TV and streaming foundation of transmission freedoms holder Disney Star TV, or of individual groups.

IPL group Royal Challengers Bangalore is possessed by United Spirits, which sells whisky under the Royal Challenge brand and is a high-profile sponsor with brand expansions. Regal Stag, Sterling Reserve and Blenders Pride, which are known for bourbons, were huge sponsors during past IPL seasons for bundled water and music CDs under a similar brand names.

Online multi-gaming stage A23 has taken up advertisement spots for its ‘dependable gaming’ effort for the IPL, while e-sports brand WinZO Sports is the chief backer for Kolkata Knight Riders.



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