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HomePoliticsInside India's political backrooms: Unraveling the booming business of campaign consultancy firms

Inside India’s political backrooms: Unraveling the booming business of campaign consultancy firms

Over the years, the political backroom ecosystem in the country has grown manifold in terms of size, importance, and most importantly the influence it commands within the internal system of political parties across the states. Under the umbrella term of ‘political consultancy’, the business has seen unprecedented growth when elections will be the buzzword till mid-next year.

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Political consultancy firms have upped hiring in recent times from top-notch B-schools, IITs, IIMs, and top universities to get new talent. “This year the demand from political communication and consulting was higher than in earlier years,” Professor Govind Singh, dean, of academics of IIMC, Delhi told ET. “Usually, TV media or newspapers offer Rs 25,000 to Rs 30,000 per month, but these companies have hired students at Rs 40,000 per month.”

Indian voters are diverse in every way — from geography to varying political preferences at the micro level of constituencies. This demands the backroom management of political parties to respond differently and that involves a gamut of functions.

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