Dior is set to hold its next fashion show at the Gateway of India in Mumbai on March 30 — making it the first European luxury megabrand to stage its major standalone show in India. Creative director Maria Grazia Chiuri will be presenting Dior’s 2023 pre-fall collection at the monument at the month-end, and the collection would be available in stores in the following month.
It would feature evening coats, silk dresses, and skirts inspired by saris that reference traditional Indian silhouettes, the Business of Fashion reported.
What will be a part of the show?
Some of the pieces will have embroidery done by Chanakya, which is a craftsmanship school for women and an atelier based in Mumbai. The atelier has supplied surface ornamentation for quite a few luxury brands as well as couture houses. It has also produced some pieces for a few of Chiuri’s shows in Paris.
Chiuri said Fashion is more than just 10 minutes on the runway. ” It’s all the people that work together at this incredible project. am doing this show for love of this country, and how much they support my creativity. It is really something very personal,” she told BoF.
Gateway of India is one of Mumbai’s most iconic spots, but it is also right across the French luxury brand’s retail outlet inside the Taj Mahal Hotel. The craft circles have been whispering about this collection since November ’22. Local modelling agency casting calls have been subtly encouraging submissions for an “international brand show”, and allegedly wedding and space designers have been asked to submit their best marigold-inspired renditions for consideration as the show’s set.
Dior is the first international luxury brand to do an official calendar show in India. However both, YSL (in 1989, also at the Gateway of India) and Valentino (in 2004 at the majestic Asiatic Society Library steps) have presented archival brand collections here. Sujata Assomull, senior editor and author remembers watching the Valentino show, “I’ve attended shows at iconic locations in Paris and Milan, but the juxtaposition of seeing a sea of Valentino reds against one of Mumbai’s heritage structures was real sight!