On April 29, traffic on the Jamsugyo Bridge across the Han River in Seoul was suspended for 24 hours. Models made their way along the illuminated waterfall before emerging onto the runway, which was a bright blue tunnel against the dusky skyline of the city. It may have appeared to be a futuristic vision at first, but it was actually Louis Vuitton’s Pre Fall presentation for women in the South Korean capital.
It was the first time the double-decker bridge hosted a fashion show, and renowned Squid Game director Hwang Dong-hyuk served as a creative advisor. (The event also serves as one of the company’s new chairman and CEO Pietro Beccari’s first notable efforts.)
Major fashion houses have been travelling the globe for destination shows this season, and Louis Vuitton’s pre-fall excursion was coordinated with the 2023–2024 Visit Korea Year, an initiative that promotes the nation’s culture and boosts tourism. The Korea Tourism Organisation and Louis Vuitton are working together on a number of short- and long-term projects, including protecting the Han River’s natural resources and opening a book kiosk and photo exhibition.
As a result, the collection was an interpretation of travel and movement, two ideas that have become increasingly important to Ghesquière and the Louis Vuitton brand in recent years. The collection was grounded by subtle racing elements like inverted checkerboard designs on little zipped-up vests, shield sunglasses, blown-up checks interpreted as stripes, flat leather boots, and Mary Jane shoes. The broadcast notes stated that “Essentials take on a new look, new features.” “It resumes the ceaseless flow over the Jamsugyo Bridge, a dynamic architectural creation that coexists with the whims of the river and serves as the ideal metaphor for transition. It grounds a collection that is undergoing change.
Before diving into the looks, take a look at the best Bollywood Films in 2023.
The looks at the Louis Vuitton’s Pre Fall 2023 show:
Sporty moto jackets, bulky windbreakers, leather skirts, red jumpsuits, bi-color jeans, and flat boots were among the first looks featured in the show. Each style was in some manner held together by a belt. Nicolas Ghesquière, the creative director, has been emphasising blown-up details for the past few seasons. Here, we observed the Key Pouch’s enormous clasp in a completely different setting: around the waists of the models.
When higher plays on proportion were supported by unexpected layering, things really started to get fascinating. On the darkened bridge, there were plenty of eye-catching outfits, including baggy pinstripe suits with lacey lingerie tops underneath, hefty furs over dresses with leather panels, wool sweaters with midi skirts, and enormous pajama-style shirts with silver beading. The wind blew open the blazers, exposing the contrasting colors.
Deep-V tops with sheer mesh panels that conformed to the body and sequin-covered stripes appeared most exciting—and at home—against the dramatic runway backdrop. Le Sserafim, a K-pop band, will be performing at the Vuitton after party, so tonight Seoul will undoubtedly be the centre of attention for the cultural elite.
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