An AI-generated image with the words “All eyes on Rafah” has been shared by over 44 million Instagram accounts since Monday, following a deadly Israeli strike at a camp for displaced Palestinians in Rafah, a city in Gaza.
The image shows densely packed rows of tents extending across a desert landscape with mountains in the background, symbolizing the mass displacement of Palestinians during Israel’s military campaign against Hamas.
Celebrities like Chilean-U.S. actor Pedro Pascal, top models Bella and Gigi Hadid, who have Palestinian heritage, and French football star Ousmane Dembele have shared this image on Instagram.
“All eyes on Rafah” on social media
The slogan “All eyes on Rafah” has also been widely shared in other publications and social networks, especially X, where the hashtag #alleyesonrafah has attracted almost one million hits, according to online monitor Visibrain.
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The platform, formerly known as Twitter, has seen 27.5 million messages published in three days about the attack on Rafah, a southern Gazan city bordering Egypt, which has generated international outrage.
Gaza’s Hamas-run health ministry reported that an Israeli strike on the camp on Sunday killed 45 people and injured 249, sparking a fire.
With Prime Minister Benjamin Netanyahu describing the incident as a “tragic accident” under investigation, the Israeli military stated it had targeted and killed two senior Hamas militants.
According to an AFP tally based on Israeli official figures, Hamas’s unprecedented attack on October 7 on southern Israel ignited Gaza, resulting in the deaths of 1,189 people, mostly civilians.
Militants also took 252 hostages, with 121 still held in Gaza, including 37 whom the Israeli army claims are dead.
Israel’s retaliatory offensive has killed at least 36,171 people in Gaza, mostly civilians, according to the Hamas-run territory’s health ministry.
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